BoB: I’m a Fashion Star fanatic and you did absolutely great. If you could pick a designer to design solely for H&M which would you pick? Only one.
NC: Thank you! Only one?
BoB: Okay, I’ll push it to two.
NC: I would pick Kara and I would pick Sarah.
NC: OH, and I would pick Nzimiro because he’s menswear. Ok, let me stop because the more I say it the more I’ll add on.
BoB: So watching the show, we got to see hand-picked designers, how does the process really work for designers to showcase their designs for H&M?
NC: Our design department is based in Stockholm. So we have about 140 designers who design everything you see (in the store). We hire designers from all over the world. People who are willing to relocate and work in Stockholm because that’s where all the creativity is. That’s the Mothership. From design schools, we hire people who have been working professional in the industry for years. And we are always looking for designers with a new and fresh view point that can push H&M to the next level and add to our assortment and compliment what we already have.
BoB: When is that actually? (Fashion Star)
NC: I don’t know. They are still talking about it.
BoB: And you will be apart of the show?
NC: I would love to, if that opportunity presents itself, but I think the most important thing is the response we’ve gotten from the first season. People have been so happy to learn about what H&M does as a brand. To see how we make decisions on what to put in the store and sell to them. Having all those conversations to come public has been amazing. We’ve gotten such a great reaction to it.
BoB: I love the Spring/Summer Collection here in the store.
NC: I know right! I’m so ready to shop. I’ve already seen items I want!
BoB: I’m pushing to the Fall already. What can we expect?
NC: Fall is going to be great. We just did our open house in NY. For the Fall trends, we really believed in focus on luxurious fabrics. Brocade, tweeds, embellishments, stones, and rich colors like burgundy, rich charcoals. That’s the first look at Fall!
They are planning a big expansion in the South and West Coast. Online shopping should be coming in the Fall, as well. If you knew about Versace for H&M, they do plan to collaborate with another designer for their online showcase. Can’t wait to see who the designer is! Be on the look out!
H&M Store located at BayBrook Mall in Friendswood, TX. Click here for my TV promo!